Barbie scores on hype, Oppenheimer at the Indian box office
At the ‘Barbenheimer’ weekend in India, Oppenheimer managed to surpass the day one box office collection of 'Barbie' in India. However, the scenario is different in the international markets.
Punt Partners takes aim at a creative-centric customer experience
Fractal Ink’s Priyanka Agrawal has been onboarded as a co-founder in a bid to take forward the vision of marrying creativity and CX
A detailed guide about guerrilla marketing
Guerrilla marketing makes use of unconventional but unique ways to create a buzz in the market and spike up audience interest. Cost-effectiveness, faster results, and greater audience reach are the three criteria defining this simple marketing technique.
