Sugar Cosmetics and its beauty secrets of customisation
Jasmin Gohil, CTO of Sugar Cosmetics shares how modern marketing and a data driven approach helped the brand achieve a milestone of over 5 million app downloads
The new dawn of sports marketing in India
IPL 2023 is said to have engaged over 550 million viewers, and with 61% of IPL viewers watching the tournament on smartphones, mobile app marketers can tap on this opportunity to advertise and engage with the audience.
How is the rise of nano-influencers maximizing their impact with small audiences?
With their humble yet fiercely dedicated followings, these individuals wield extraordinary power, leaving an indelible mark on both brands and consumers.
