How Fevicol got stuck in a dreamland
For every new Fevicol commercial, outshining from the past creativity or at the least, matching the previous year's effort was an advertising battle in itself. This ad commercial of Fevicol was a move from the physical relevance of stickiness to stickiness that works on the mind. Not only it gave the world a well known celebrity but it also showed the creativity that defined Indian advertising.
An X Ray on Elon Musk’s Twitter: Saturday Solologues
Ever since he acquired Twitter, Musk has been taking one decision after another that has come under the public glare. Did the man who once built his, and his company’s reputation globally, through the social network now crumble under its deadweight?
Rise of women creators: Triumphs and tribulations in the global influencer sphere
Women creators have emerged as the fierce queens shaping trends, inspiring millions, and giving outdated norms a much-needed slap in the face. They've carved out their niches in lifestyle, social activism, fashion, and beauty, all while using social media to build their own army of online communities. These women are rewriting the rules, amplifying the voices of women worldwide, and inspiring us all to break free from the chains, society puts on us.
